Using behavioural insights for more sustainable transport

The Department for Transport has published a Behavioural Insights Toolkit, providing practical, step-by-step guidance on how to design more effective sustainable transport initiatives using insights from behavioural theory and social research evidence.

The toolkit is intended for use by those responsible for developing transport policy and delivery initiatives, including local authorities, but will also be of interest to NHS organisations. The toolkit helps its users to think about key issues such as addressing habit and targeting initiatives to meet the needs of different groups of people, from commuters and business travellers to older, less mobile people.

The toolkit also provides:

• Information on behavioural insights and how they could be used to develop more effective transport policy and delivery;
• Advice on how to develop policies and initiatives which aim to enable different choices;
• Guidance to help review existing approaches to see if they could be better delivered using behavioural insights, including ‘Nudges’;
• Suggestions of approaches which could be used as alternatives to using regulation.

  Visit the DfT website for the full toolkit and background information.